THE BRIEF

Shanghai came alive as Rosé and PUMA swept through the city with an immersive global launch experience celebrating their first collaborative collection. Designed as a curated physical journey, the space invited guests to explore, interact, and step inside Rosé’s world, including an appearance from the global artist.

CAPABILITIES

Partnership Management, Celebrity Staffing, IMC, Creative Marketing, Creative Production, Event Curation, Entertainment Marketing, Digital Marketing